Pitching and persuasive storytelling: Crafting messages that win hearts, minds and investments

What is the main purpose of an elevator pitch?

To explain your financial model in detail

To present your team’s biographies

To deliver a brief and compelling summary of your startup

In the Hero’s Journey framework, what role does the startup usually play?

The hero facing challenges

The guide helping the hero overcome obstacles

The villain causing disruption

Which of the following is NOT considered a core element of a startup pitch?

Market

Problem

Office floor plan

What is one effective way to reduce stage anxiety during a pitch?

Avoid any practice to stay spontaneous

Rehearse under realistic conditions and use grounding techniques

Memorize the script word-for-word

What should your pitch deck primarily do?

Replace your verbal presentation entirely

Function as a visually clean aid that supports your spoken narrative

Contain all possible product specifications and code